| Title | Supergoop! |
| Agency | Qulture |
| Campaign | Supergoop! |
| Advertiser | Supergoop! |
| Brand | Supergoop! |
| Posted | May 2024 |
| Business Sector | Health & Pharmaceutical Products |
| Philosophy | Playing to Supergoop's status as an often-voted best-in-class product that still flew slightly under the radar, we created
a full-spectrum campaign with two key objectives: to raise awareness for the brand and remind viewers to wear SPF daily. Timed to run during Skin Cancer Awareness Month, the campaign took the form of a morning talk show with microstories themed around fashion, sports, weather, and the product's origin story and ingredients. This allowed us to align with the
niche interests of a diverse audience. We provided creative direction, copywriting, and a suite of assets that highlighted a spectrum of reasons to wear sunscreen. We also tapped ambassadors and influencers to share their reasons for using SPF across multiple channels. The campaign was also integrated into digital takeovers based on AccuWeather readings, creating unexpected moments of humor and education. |
| Media Type | Web Advertising/Banners |
| Length |