Title | Unbanned Book Club x Little Free Library |
Agency | Venables Bell + Partners |
Campaign | Unbanned Book Club x Little Free Library |
Advertiser | Little Free Library |
Brand | Unbanned Book Club |
Date of First Broadcast/Publication | 2023 / 6 |
Business Sector | Charities, Foundations, Volunteers |
Story | Independent advertising agency Venables Bell + Partners announced the launch of The Unbanned Book Club, an initiative that will provide communities in Duval County, FL access to books currently banned and challenged in the local school systems. The Unbanned Book Club was created in partnership with Little Free Library, a nonprofit organization dedicated to building community, inspiring readers, and expanding book access through a global network of free book exchange boxes. Utilizing its network, The Unbanned Book Club consists of a collection of custom-branded Little Free Libraries containing books currently banned and challenged in local schools. Publishers HarperCollins and Penguin Random House have donated these books free of charge. "An unprecedented number of books have been banned and challenged in America in recent years, silencing authors with diverse viewpoints and eliminating the chance for readers to feel seen and represented in their stories," said Greig Metzger, Executive Director of Little Free Library. "At our core as an organization, we are book lovers who believe deeply in the power of books to share unique ideas and perspectives and ultimately enhance our human experience, understanding, and appreciation for one another. The Unbanned Book Club aims to keep these voices and opportunities for connection alive. We're grateful for the VB+P team's leadership in bringing this effort to life and for HarperCollins and Penguin Random House's generous support and donation of over 500 books for the Unbanned Book Club. We're hopeful that together, along with involvement and support of citizens who feel strongly about these issues also, we can make a difference." Initial Unbanned Book Club libraries are being distributed in Jacksonville, FL. They will be managed in collaboration with 904WARD, a nonprofit organization committed to creating a community of inclusion for all Jacksonville residents. Jacksonville is located within Duval County, FL, a region that has banned and/or challenged over 150 books in local schools over the past two years; however, similar restrictions exist in over 30 states across America. An additional 200 custom kits, including two banned books for distribution in Little Free Libraries and Unbanned Book Club branded materials, will soon be available for Little Free Library's community members, with details posted on LittleFreeLibrary.Org. |
Media Type | Digital |
Length | |
Agency | Venables Bell + Partners |
Managing Partner | Venables Bell + Partners |
Chief Creative Officer | Will McGinness |
Group Creative Director | Byron Del Rosario |
Associate Creative Director | Ryan Hoercher |
Head of Integrated Production | Hilary Coate |
Integrated Producer | Lexi Alaga |
Business Affairs Manager | Christine Tom |
Video | Jason Bridges |
Music Composer | Jason Bridges |
Executive Director | Greig Metzger |
Director of Corporate Communications | Sharon Gifford |
Director of Communications | Margret Aldrich |
Director of Operations | Shelby King |
Director of Operations | Scot Wirth |
Program Manager | Talia Miracle |
Production Manager | Dan Sheridan |
Chief Client Officer | Brittni Hutchins |
Copywriter | Breauna Abiad |
Art Director | Haley Renschen |
Designer | Pakkavadee “Polly” Graham |
Designer | Dani Saputo |
Production | Madeline Fox |
Manager | Brandy Kennedy |
Production Company | Taproom Studios |
Art Production | Michelle Wells |
Senior Specialist | Jennifer Trull |
Social Strategist | Destiny Thomas |
Animation/3D | Luke Davisson |
Executive Producer | Sam Tarde |